About Us

Dr. Nichols is an infectious disease mathematical modeller and health economist specializing in transmission dynamics, implementation modeling, and optimal resource allocation. Her expertise spans HIV, tuberculosis, SARS-CoV-2, and other pathogens of pandemic potential. She leads a multi-continental research team developing actionable, evidence-based strategies through innovative quantitative approaches.

Her work has significantly influenced national and global health policies, contributing to WHO guidance on HIV prevention and care, SARS-CoV-2 diagnostics strategies, and the development of innovative diagnostic Target Product Profiles.

Eric is a Product Management Leader and Founder of End With Something, a product practice helping organizations navigate AI innovation and strategic transformation. With over a decade of experience at market leaders including VMware, DoiT International, Hudl, and Brightcove, he specializes in turning complex technical challenges into customer-focused solutions.

His expertise spans AI product strategy, rapid prototyping, and scaling enterprise SaaS platforms. As a player-coach, Eric excels at building product-led, data-driven organizations that deliver measurable market impact. He regularly shares insights on product leadership and AI innovation through his blog at End With Something.